Social Context of Science Communication: Local Science Communication Strategy

Abstract

The article focuses on ‘social context’ research in the area of science communication. It further proposes to take social context as a research perspective and analysis methodology to tackle the issue of strategic planning in science communication. The survey of journals reveals that the number of papers published on the social context of science communication is far limited compared to other issues that have been dealt with by the scholars working in this area. The article makes a case for conducting deeper research on definition and description of contextual-science-communication. There is sufficient literature available on comparative studies in science communication and public understanding of science, however since most of the scholars have not taken ‘social context’ into account, it provides limited understanding of reality across cultures.